Legal Information



Welcome to the House of Names website.

What kind of data do we collect during the user’s navigation?

While you visit our websites, the information systems assigned to their operation normally acquire certain data the transmission of which is implicit and necessary for the internet to function. This is information that is not collected to be associated with identified persons but that by nature, after being processed and associated with data in the possession of others, could make it possible to identify the users. This category of data would include, for example, the IP addresses and domain names of the computers used by users who connect to the site, the addresses in URI (Uniform Resource Identifier) notation of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server response (successful, error, etc.) and other parameters pertaining to the operating system and the computing environment used by the user. House of Names uses these data for the sole purpose of processing anonymous statistical information about the use of the websites and to control their correct operation. The data could be used to ascertain responsibility in case of possible information crimes. Except in this case, the data remain on our information systems for a period which usually does not exceed thirty days.

You may find social buttons/widgets on the House of Names website. These are special “buttons” showing the icons of social networks (for example, Facebook and Twitter). These “buttons” allow the users visiting the House of Names website to reach and interact directly with the social networks with a “click”. Your click on the social buttons/widgets will allow the social network to acquire the data relative to your visit. Aside from these cases, in which you spontaneously agree with your click to share the data of your web activity with your chosen social networks, House of Names does not share any navigation data or user data acquired through its websites with the social network accessible thanks to the social buttons/widgets. For any other information about cookies and social buttons/widgets used by our sites, please write to us at

Who do we share navigation information with?

The data acquired during navigation may be known to other companies which provide the companies in the House of Names with computer assistance services and data processing (as in the case of activities of hosting assigned to other companies and connected with the use of our internet websites) appointed for the purposes as data processors. The data may also be known to and processed in the companies of the House of Names by personnel assigned to data processing, in the limit to which this is necessary in connection with their duties, performing only the actions necessary for such performance. In case of express request and under the circumstances authorized by law, the data may be communicated by House of Names to the authorities of public safety and the police forces. No navigation data is disclosed in any way. You can ask for the list of Data Processor by writing to

Spontaneous e-mail transmission

When you spontaneously send an e-mail to one of the e-mail addresses indicated on our websites, we acquire the sender’s address and any other personal data you include in the message and attachments. The e-mail addresses indicated on our websites, and any other e-mail address of the House of Names, are not personal in nature even when they bear the name and/or surname of a physical person. They belong to the business organization and their primary purpose is to permit the effective management of the business activities of the House of Names company. This means that any messages sent to the e-mail addresses of the House of Names may be read by other people in the organization in addition to the addressee. When you send e-mail to the e-mail addresses indicated on our websites you declare that you have read and accepted the conditions of use detailed in this policy.

Compiling forms on the websites

When you access the website of the House of Names and decide to use its interactive services (such as requesting newsletters, registering on websites and communities, making purchases and inquiries, etc.), you may be asked to fill out a form on the website with some of your personal data. We hereby provide you with some information that will help you understand how we use the data you send us.

How we collect personal data and purpose of data processing

To access the services and content provided by our websites, you may be asked personal data such as your first and last name, address, e-mail, credit card number, etc. We will never ask you for sensitive data on our web forms (such as your racial or ethnic origin, religious, philosophical or political believes, the state of your health, your sex life, etc.) or any judicial data (data on your police record, or relative to your position as a suspect or accused person). The data are processed by means of IT and telematic tools and hardcopy supports, in respect of the provisions of law tending to guarantee security and confidentiality, as well as accuracy, updating and relevance of the data with respect to the declared purposes. As a matter of fact, you yourself can help us ensure that your data are always accurate by communicating any changes to The data you give us will be processed by personnel expressly designated by the Data Controller as assigned personnel and/or data processors, depending on the respective profiles of authorization assigned. The personnel appointed and their supervisors may perform operations of consultation, use, processing, comparison and any other operation, including automatic processes, only if they have been expressly authorized to do so. We use the personal data you give us only for purposes strictly connected with the individual service requested and used. Whenever we intend to use your personal data for other or different purposes from the provision of the service requested, before proceeding with processing we will request your consent.

Hereafter we list the services available through our websites for which we ask you to provide your personal data. For each service we indicate the purpose of processing.

Registration for the newsletter:

The newsletter is a communication with promotional and advertising content, sent to all the interested parties who request it. On some of our websites, registration for the newsletter implies sending promotional communications that are not generalized, but are targeted on the basis of the language, and country of origin of the interested party. This means that we process the data we receive so as to divide the registrations into groups distinguished by language, and country of origin so that the newsletter sent is as close as possible to the person who requests it and could be interested. In case you ask to unsubscribe to newsletter service, we will delete your personal data within 72 hours after your request. We will send you newsletter communication with your consent only, that consist on the legal basis for the processing.

Participation in exhibitions, events, contests and theme initiatives scheduled from time to time as special and temporary events:

Only with your consent, we will use the data to enable you to participate in the specific initiatives which you may attend from time to time. In relation to each event/exhibitions/contest/etc, we’ll provide you information notice describing how we process personal data, the purposes of processing for which the personal data are intended, the legal basis for the processing, the retention of data and all the other information requested by art. 13 of Regulation EU 2016/679.

Registration in restricted web communities:

Only with your consent, we will use the data to enable you to create your own reserved area on our websites and participate in the activities of the virtual community (such as creating wish lists, sharing your content with other users through the House of Names website, chronology of purchase, e-mail preferences, etc.). We point out that registration in our web communities will enable you to access many of the other services on the websites more easily, but is not a required condition for using them. For example, you can receive the newsletter or make purchases even without being registered. In case of non-use of your account for two years, we’ll delete it as well as the data connected to it.