Legal Information



Welcome to the House of Names website.

Hereafter, you will find information on how we use the personal data of the individuals who navigate on our website. If you would like to have a more complete picture of the principles that we follow in the management of our websites and in the protection of your information, we invite you to read the General Conditions for use of the websites.

The following information applies to the domains and sub-domains registered for each of the trademarks and companies belonging to House of Names and Historic Families. We inform you that this privacy policy refers only to the sites used by the domains and sub-domains registered for each of the trademarks and companies of House of Names, and not for any other websites which may be visited by the users via links.

We reserve the right to update the contents of this screen periodically. We therefore invite you to review our privacy policy regularly so as to remain updated with respect to any changes that may have been made since the last time you looked.

To find out more about privacy and the use of your personal data, select the area of your interest, depending on whether you are merely a visitor or a user of web services subject to registration.

For those who visit the House of Names website

This screen describes a few rules of management of the House of Names website, with reference to the personal data of the users who visit them. These rules apply in all the cases in which you access our websites, navigating on the screens without registering or completing or entering data on web forms. By visiting the websites of the House of Names, you accept the terms and conditions detailed hereafter. If you consider that you cannot accept these terms we ask you not to access or use the contents and services offered through our websites.

Purchase of products:

The data you give us are used to fill your purchase orders and related activities (delivery of goods, billing, management of payments, purchase of customised products and other activities.) The legal bases for the processing will consist in the sales agreement; your data will be kept for the time necessary to fulfil the legal obligations in relation to the sales activity, after that they will be deleted.

Applying for a job:

When you send your resume spontaneously, or answer an open ad, we will use your data for the necessary activities of selection and recruitment. When you fill out the web form for a job application we will provide you with specific information. After 48 months starting from your application, we’ll delete your CV.

Customer Care:

House of Names provides you with a support service – usually provided through phone and email – aimed at helping its customers before, during and after the purchase of a product or service. In some cases, we may need to ask for your personal data in order to provide you information on purchases, shipments, returns, payments, products and / or services, to handle complaints, etc.

Only with your consent, we may collect your personal data through questionnaires aimed at determining customers’ level of satisfaction of our Customer Care.

Requests of information or contact (for example, requests of trade and technical information, contact requests, status of orders, availability of products, etc.):

he data you give us will be used to send you only what you have requested, after that they will be deleted.

Only with your consent – that you can withdraw by writing to – we may also use your personal data for other purposes, as described below.

Direct marketing:

We might ask for your consent to use your data to send you marketing communications (for example birthday greetings) or general advertising promotions or messages, as well as to carry out market research and surveys (e.g. questionnaires) and to obtain feedback on your level of customer satisfaction with our products and services, which we will do via post, e-mail, fax, text message, landlines and/or mobile phone calls, etc. If you agree to receive this type of communication, it will be valid for automatic communications (e.g. e-mail and text message) and also for traditional communications (normal post). You can withdraw your consent to the processing of your personal data for said purpose at any time – by writing at, even on a selective basis, say for example you would like to receive communications only though the post and not those sent out automatically. We are writing to let you know that we will manage your data in full compliance of the 1988 Data Protection Act and in accordance with the 2003 Amendment Act brought our law into line with the EU Data Protection Directive 95/46/EC which allows for what is known as “soft spam”. This means that without having to obtain your express consent, we can use the email address you provided for a previous purchase for the purposes of direct sale of products of ours which are similar to those you have already bought, unless you object to it by writing at Apart from the specific rules on “soft spam” if we intend to gather your personal data to send you commercial communications, we will ask you for your consent beforehand.

Analysis of consumer habits:

In certain cases, only with your consent, we may use the data you send us to take advantage of particular services (such as requesting the newsletter or making purchases) for what is called “profiling”, which is an analysis of the social breakdown of consumers by age, sex, country of origin, profession, consumer habits, etc. Profiling involves processing the data you give us to create groups of consumers divided by market segment on the basis of a targeted set of elements (such as country of origin) in order to reach more evolved profiles based on preferences, online conduct and previous purchases. This activity serves two purposes: it enables us to develop products and services with characteristics in line with the preferences of our consumers and it enables us to send advertising messages as nearly as possible geared to your tastes and interests.

Personal data regarding your online activities and purchases will be retained for 1 year, after that we will delete them.

Communication of your data to third parties:

Only with your consent, you can receive trade offers referring to products of other companies operating in the fashion, luxury and retail sectors.

Communication and disclosure

House of Names communicates your personal data to third parties exclusively when this is necessary and functional to the attainment of the purposes of use of the data pursued in function of the service requested by you, and in any case proceeds to communication only after informing you and, where necessary, obtaining your consent to do so. In general, the data collected through the individual services and for the purposes indicated herein are normally communicated to the following categories of organizations:

  • Organizations to which the right to access them is granted by law or regulations (such as public security or police forces);
  • Companies in the House of Names Group such as parent companies, subsidiaries and affiliates;
  • Data processing companies and providers of information services (e.g. web hosting, data entry, management and maintenance of information infrastructures and information services, e-mail marketing, Acquirer, etc.);
  • Companies and offices performing consultant services;
  • Other companies operating in the Heraldic, Crafts and retail sectors, to send their business communications only with the specific consent of the interested party.

In particular, certain specific services provided through our website may require communication to other categories of organizations such as:

Purchase of products: Paypal, shipping companies, financial institutions, companies performing services of mail carriers and forwarders of correspondence

Job applications: consultant firms for the recruitment and selection of personnel, with the purpose of supporting the Data Controller in evaluating the profiles and applicants.

House of Names does not ordinarily disclose your data. Certain services provided by our websites (such as “share my wish list”), however, permit the disclosure of your personal data to other users and web network services; this is, however, left to your free choice and is only possible after your specific and voluntary initiative. In some specific cases, however, we may ask you to send us your personal data (including photographs and audio-visual material) to enable you to participate in events, competitions and theme initiatives having an extraordinary and temporary character which, by their specific nature, require communication and disclosure of data. In these cases, we will inform you and ask you to give your specific consent.

Rights of data subject

At any time, you can exercise the right granted by the law. By writing to you can exercise the following rights:

Right of access

You will be able to obtain from the data controller confirmation that a personal data processing concerning you is being processed and, in this case, obtain a copy of the data being processed.

Right to rectification

You have the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning you. Considering the purposes of the processing, you have the right to have incomplete personal data completed.

Right to erasure

You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;

You withdraw your consent and there are no overriding legitimate grounds for the processing;

You object to the processing and there are no overriding legitimate grounds for the processing,

The personal data have been unlawfully processed

The personal data have to be erased for compliance with a legal obligation.

Right to restriction of processing

You have the right to obtain from the controller restriction of processing where one of the following applies::

You contest the accuracy of your personal data, for a period enabling the controller to verify the accuracy of the personal data;

The processing is unlawful, and you oppose the erasure of the personal data and request the restriction of their use instead;

The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;

You have objected pending the verification whether the legitimate grounds of the controller override those of the data subject

Right to object

You have the right to object, oat any time to processing of personal data concerning you which is based Data Controller’s legitimate interests, including profiling.

Right to data portability

You have the right to receive the personal data concerning you, which you have provided to a controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where: (a) the processing is based on or on a contract and (b) the processing is carried out by automated means.

In exercising your right to data portability, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible.

Right to lodge a complaint with a supervisory authority

Where needed, you have the right to lodge a complaint with a supervisory authority in order to obtain the protection of the rights granted by Regulation EU 2016/679

Transfer of personal data to countries outside the European Union

We can transfer personal data collected through this website to countries outside the European Union (specifically, USA), this data can be stored on servers of Customer Relationship Management service providers. We transfer the data to Privacy Shield certificated suppliers or we ask suppliers to underwrite Contractual Clauses. We appoint our suppliers as Data Processor, you can ask for the Data processors’ list by writing to

Data controller and processor

Except for personal data processed for ecommerce sales purposes, the controller of the data of users of all its websites: House of Names / Historic Families, 8 Fleet Street, Dublin 2 is House of Names, with an additional retail outlet and offices based at 26 Nassau Street, Dublin 2 and shall be contactable by writing at

Data Protection Officer of House of Names shall be contactable by writing at